Email Us info@cberuk.com

ABSTRACT PROCEEDINGS
BUSINESS & MANAGEMENT REVIEW
ISSN (PRINT) 2047-2862 (ONLINE)

7th International Conference on Globalization, Entrepreneurship and Emerging Economies (ICGEEE)- 2022

Women Entrepreneurs in the Film Industry: Obstacles, Challenges, and Opportunities

Andrea Smith-Hunter and James Nolan

Siena College, Loudonville, New York, USA


ABSTRACT

This paper does a review of the literature that exists for women entrepreneurs in the film industry and includes a look at some major statistical revelations. It does this primarily through a literature review and research on the major articles on women entrepreneurs in the film industry as well as researching  industry data from key statistical sources. The findings indicate that women entrepreneurs in the film industry are at a great disadvantage compared to their male counterparts and that this is especially potent for minority women entrepreneurs in the film industry. In order to overcome these deficiencies women entrepreneurs in the film industry have to create network structures that are relevant and reliable and include those both inside and outside the film industry, those in the financial industry and those willing to train and educate the women entrepreneurs on the nuances of the said film industry.



The forestry sector of South Africa supporting the achievement of SDG 15

Seugnet Bronkhorst

Department Business Management, College of Business and Economics University of Johannesburg, South Africa


ABSTRACT

Orientation:  The National Framework for Sustainable Growth South Africa was introduced to re-orientate South Africa’s development path in a more sustainable direction. The South African Forestry Industry is discussed detailing commitment to ensure plantation forest establishment and management within the most socio-economically and environmentally beneficial way possible.

Research purpose:  The South African Forestry Industry is discussed detailing commitment to ensure plantation forest establishment and management within the most socio-economically and environmentally beneficial way possible.

Motivation for the study:  By identifying the way natural resources are managed, the sustainability of the forestry industry, and innovatively assisting people who directly depend upon this industry to work in safety and live under conditions of acceptable quality can be assured.

Research design, approach and method:  The conceptual study focusses on the Sustainable Development goals as formulated by the United Nations and specifically SDG 15. The National Framework for Sustainable Growth South Africa was introduced to re-orientate South Africa’s development path in a more sustainable direction.

Main findings Although many different methods and approaches monitoring and verifying the sustainability of wood are acknowledged, verification from the Forest Stewardship Council is the preferred certification for the World Forestry Organization. The community’s increased control over forests will ensure that the UN Voluntary Positive impacts of sustainable forest management (SDG 15) will be followed.

Practical/managerial implications:  Industry is discussed detailing commitment to ensure plantation forest establishment and management within the most socio-economically and environmentally beneficial way possible. By identifying the way natural resources are managed, the sustainability of the forestry industry, and innovatively assisting people who directly depend upon this industry to work in safety and live under conditions of acceptable quality can be assured

Contribution/value-add:  Although many different methods and approaches monitoring and verifying the sustainability of wood are acknowledged, verification from the Forest Stewardship Council is the preferred certification for the World Forestry Organization. The community’s increased control over forests will ensure that the UN Voluntary Positive impacts of sustainable forest management (SDG 15) will be followed.



The Case for Integrating and Leveraging Knowledge Management and ELearning for Effective Online Education

Charles Crain, Iris Billy, Nagamani Palla, Gabriel De Freitas and Kiran Palla

Campbellsville University Kentucky, USA


ABSTRACT

The rapidly growing use of technology in education is changing the way in which knowledge is produced, stored, and distributed to students locally and globally. Today, learning is no longer solely deployed in a physical classroom due to the increased rate of students enrolling in online education for various reasons. The nation's educational system greatly benefits from internet-enabled distance learning, also known as online education, by liberating students from the usual available options of on-campus degree programs such as commuting to school, preparing their day for courses, and being physically present during each cycle of their coursework. Moreover, retention rates at higher education institutions remain a focus in this present pandemic era. Data from the United States (U.S.) Department of Education (2021) revealed an overall drop for full-time students in 2020, from 76.1 percent in 2019 to 75.7 percent. For part-time students, there was an even more significant drop, from 46.5 percent in 2019 to 43.5 percent in 2020. For educational institutions, it is imperative to understand the cause of this lower retention, and the way higher education institutions could overcome this challenge. One method that is being pursued by higher institutions is online education, as a note online education is now accepted as the “wave” of the future, knowledge is being distributed across both space and time. Knowledge management techniques are also used to capture, organize and deliver this knowledge, and management systems can be used to quickly identify the most relevant information and distribute it to meet specific needs. The art of adding knowledge management and E-Learning together, is a form of technological advancement.



A research article on Importance of Online Customer Reviews on Customer Purchase

Hemant J. Katole

Department of Management Sciences Savitribai Phule Pune University, Pune, Maharashtra, India


ABSTRACT

Online product reviews have grown into a valuable source of information influencing purchases with the rise of digital and social media. Customer reviews are a type of feedback for online stores and electronic commerce. Nowadays, consumers have constant access to online product reviews because to resources like smart phones, 24x7 internet access, and other resources to access websites. This product review has developed into a well-liked and successful marketing and sales tool that influences consumer product purchase behaviour. There are many platforms, such as online retailer websites, E-Commerce websites, brand websites, brand community blogs, and third-party reviews, where consumers can participate and engage in discussions about their purchase and consumption experience. Consumer opinions may influence the overall product sales and assist a customer in making a purchase. The goal of this study was to determine whether there is a link between consumer reviews and consumer buying habits. The purpose of this study is to clarify how various internet reviews affect consumers' purchasing decisions and intents. Online customer reviews (OCRs) are now a key resource for product details and have a significant impact on consumers' purchasing decisions. The decision-making process for consumer purchases has been significantly impacted as a result. OCRs' implications on customer behaviour have recently drawn a lot of scholarly interest. Therefore, it is necessary to review these impacts. The most recent research on the connections and linkages between OCRs and client buying is thus examined in this study.



Understanding the art and science of new-age advertising: A neuromarketing perspective

Neera Jain

Strategy and General Management Management Development Institute, Gurgaon, India


ABSTRACT

Marketers often rely on conventional marketing techniques to appeal to the purchase decisions of consumers. However, research has confirmed that human decisions are based on an unconscious process resulting in the creation of a gap between the perception of the marketeers and consumer expectations. Neuromarketing can be a useful technique to study the optimization of marketing communication.

The objective of the present paper is to study the application of neuromarketing in advertising. In the first phase, two successful advertising campaign case studies and two failed advertising campaign case studies are presented to identify the need for neuromarketing in this competitive era.  The perceptions toward neuromarketing were discussed with nineteen senior brand and marketing communication experts using a qualitative semi-structured interviewing technique. The use of grounded theory helped in unraveling the themes. Emerging themes suggest that neuromarketing has the potential to significantly strengthen the quality and effectiveness of advertising messages. However, there are some challenges like ethical issues and transparency in the application of neuromarketing. Zurawicki’si framework on three different dimensions of emotions, involvement, and cognition was proposed to be used as the framework.

The contribution of this research would help understand how neuromarketing combined with conventional marketing approaches can create a subtler impact on audience’s mind and heart. Accordingly, new age strategies around the science and art of marketing communication can be devised and a new impetus can be provided to marketing theory and practice.



The Societal and Educational Transformation Projects The Middle East’s Educational Construct-The Case of the Lebanese Specific Diverse Educational System (LSDES)

Antoine Trad

Institute of Business and Information Systems Transformation Management, France


ABSTRACT

This paper uses the author’s Applied Holistic Mathematical Model (AHMM) and specific research and development approach to support activities and decision making (Trad, & Kalpić, 2020a) in the case of the Lebanese educational system. The historical nation of Semite tribes has influenced humanities and their corresponding civilizations for thousands of years. Their legacy includes, education, culture, seafaring, commerce, arts, languages, sciences, creativity, perseverance, and many other fields. Their migrations, curiosity, talent, and their unique holistic vision on major domains of evolution, culture and education, made them transform the Middle East Area (MEA) and other parts of the world; these transformations made humanity advance. This intellectually curious nation includes the: Arameans, Hebrews, Phoenicians, Akkadians, Arabs from the Arabian Peninsula (AAP), Babylonians, Assyrians, Syriacs and other Yemenite tribes. These tribes initially inhabited the lands of Shem (bilad el -Shem), drawing their common origins from the southern Yemenite inlands. They are probably the oldest structured, globalized, and networked civilization that established the first global communication infrastructure and educational eco-systems. They have chosen the Middle Eastern Area (MEA) and the Mediterranean Coast (MC) as a jumpstart for their unique and fulgurant expansions, to reach various parts of the world. Their innovative temperament, culture, discipline, skills, and education, enabled them to develop complex domains, like, technology, maritime navigation, massive constructions, architectural undertakings, the evolution of monotheistic religion(s), alphabet (abjad), evolution of language(s), pure and applied mathematics, sciences, commerce, networked finance, and many other fields. These fields were originated and developed by this exceptional and enduring nation of tribes, which used Aramaic as their lingua franca. From their origin until today, they faced many fatal challenges, confrontations, genocides and even risks of extinction. As the targeted subject is complex and inflammable, the focus is set on the Semite-Phoenicians (SP) or the modern Lebanese, their complex heritage, and their specific educational and multi-cultural system(s). SP’s heritage, education, and culture has spread throughout the MEA and much further. SPs inhabited the region of Lebanon that extended from Tyrus to the Nordic city of Tripoli; knowing that since thousands of years, Lebanon designates a region and is only country that has never changed its name. SP city states were avant-garde posts for their expansion in the world to reach the Americas. These well-organized and unconventional expansions brought them cultural, societal, economic successes and have done major changes in the newly discovered regions. This paper’s presented facts gave the Lebanese societal advantages that are felt in their Educational System (ES) and this paper will try to present the Case of the Lebanese Specific Diverse ES (LSDES).



What drives Indian MNCs overseas investments-developing economy perspective

Leena Ajit Kaushal

Management Development Institute Gurgaon Gurugram, India


ABSTRACT

The research reviews the host nation’s governance quality (GQ) and locational determinants' roles in attracting Indian overseas investments. Findings reveal that strategic asset-seeking and market-seeking motivations primarily influence Indian investors' overseas investment decisions. When seeking investments in developed nations, Indian MNCs prefer weak governance similar to that in their home country. On the other hand, Indian MNCs prefer developing nations with strong GQ (except for weak voice and accountability) for both market-seeking and strategic asset-seeking investments.



Internationalisation of South African companies in the hardwood industry in the European market

Seugnet Bronkhorst1 and Cecile Nieuwenhuizen2

Department Business Management, College of Business and Economics, University of Johannesburg, South Africa1

DHET-NRF SARCHI, Entrepreneurship Education, University of Johannesburg, South Africa2


ABSTRACT

Orientation:  Export opportunities, internationalization, have been prioritised by South African Trade and Industry in order to promote economic growth.

Research purpose:  It is critical for the expansion of organisations to consider internationalisation when there are prospects for expanding trade activities in already existing and sometimes firmly established markets. 

Motivation for the study:  Upon entering an international market competitively, a clear understanding of all factors impacting on profitability and sustainability of the organisation strategic endeavour, is required.

Research design, approach and method:  A case study research design was selected for this study. The parameters presented a large role player in the hardwood industry and export trade at the time of the data gathering. Qualitative research approach represented the data collecting process as observational and specifically perceptible. The data acquired from participants in their natural environment and preference given to the ways in which individuals interpret their social world. Secondary data was used.

Main findings:  Belgium’s market size for hardwood products is greater than the consumption indicating an over-supply, whereas Germany’s supply and demand are exactly equal. The Netherlands’ demand for wood is greater than the supply.

Practical/managerial implications:  Although all the European Countries are possible export markets for wood, it is recommended rather to concentrate exports of wood products to the Netherlands.

Contribution/value-add:  The international market for hardwood in Europe is available for exports from SA. The Forest Stewardship Council (FSC) certification awarded South African plantations is sufficient to serve as the requirements stipulated by both the European countries and CITES.



An empirical study on women entrepreneurship in small scale industries

Vidhu Gaur

Assistant Professor, Strategy and General Management, Management Development Institute Gurgaon, India


ABSTRACT

Despite making up over 50% of the nation's total population (48%) and contributing only 34% to economic growth, women's participation in that process is limited. To develop a meaningful career for themselves, women are now taking on entrepreneurial roles. Although small in size, the small enterprises have had a significant impact on the Indian economy by helping to decentralise resources from the male to the female side, making them better suited to employing women.

The present study aims “to identify the socio-economic factors that limit women's entry into entrepreneurship and those that adversely affect their performance”. Additionally, it highlights the fact that institutions have created specialised programmes for women entrepreneurs and how, particularly in recent years, these programmes have improved the socioeconomic circumstances of women entrepreneurs.



Seasonal effects on stock markets

Anna Kapalczynski

School of Business and Leadership, University of Puget Sound, USA


ABSTRACT

We revisit factors associated with seasonality of stock markets. We find that interest rates and their seasonal components exhibit a strong relationship with returns and that association is more pronounced in countries, where interest rate seasonality is generally small. Additionally, using difference-in-difference estimation, we add to the growing evidence of increased synchronicity among countries belonging to the European Monetary Union. While we find strong evidence for stock market relationship with economic factors, our sample exhibits little indication that changing risk preferences throughout the year affect seasonality in stock returns.



Influence of social media in the Practice of Journalism in Bangladesh

Barek Hossain1, Raju Mohammad Kamrul Alam1, Md. Nazmul Hossain1 and Mobassera Jahan Fatima2

RUDN University, Moscow, Russia1

Ankara University, Turkey2


ABSTRACT

In the rapidly changing global arena, technological advancement and the adaptation of changing patterns of technology the growing trend in all areas, including journalism. The increasing use of social media in journalism due to technological advancement has been remarkably noticeable worldwide, including in Bangladesh in recent years. With the delicate touch of social media, sourcing and disseminating information have been easier. Social media has been considered one of the blessings of journalism to disseminate and share news events and get immediate feedback from the audience. As Facebook is the most popular social media among journalists in Bangladesh, the study took Facebook as the central unit of the research. The research's main objective is to determine how journalists in Bangladesh use Facebook in their regular journalism practices. The study is a qualitative study based on quantitative data. 

In the regular journalism practice, the study inquiries different uses of Facebook by Journalists in Bangladesh based on survey data. It has been found that to disseminate reports published or broadcasted in different newspapers and TV channels; journalists mainly use the Facebook platform. The study revealed that the reports not published or broadcasted in mainstream media are getting space in social media. The study also discovered that to get immediate feedback from the audience, the journalists in Bangladesh considered Facebook one of the most powerful tools. Moreover, to develop sources and get clues for news, Facebook occasionally assists journalists significantly. Furthermore, a significant finding is that ethical practice is in danger when practicing journalism on Facebook. Based on the above findings, the study concluded that for journalists in Bangladesh, social media would be an effective alternative to sharing news and getting immediate feedback from the audience.



Effects of burnout, compensation, supportive college environment, training and development on academic staff performance in Jigawa State College of Education Gumel, Nigeria

Zainab Inuwa Adamu

Department of Business Education, Vocational and Technical Education, Jigawa State College of Education, Gumel, Jigawa State, Nigeria.


ABSTRACT

Colleges of Education and other tertiary institutions like universities assume the role of training and producing teachers to teach in junior secondary schools and primary schools in Nigeria. The success or failure of any college of education depends very much on the ability of the institution to train and develop its staff into a productive, competent and skilled work force which is capable of, and willing to work towards the realization of these objectives. Past studies have revealed that employee performance may be affected by factors such as training, burnout, organizational justice, compensation and environmental support. Therefore, the current study examined the Influence of Job Related Factors on the Performance of Academic Staff in Jigawa State College of Education, Gumel. A total of 159 academic staff participated in the research. A survey research design was used, and data were collected by using instruments adapted from past studies. The study employed partial least square structural equation modeling (PLS-SEM) using SPSS software. The results of the structural model showed that burnout, organizational justice, supportive college environment have significant negative effect on academic staff performance and Compensation and training and development have significant positive effect on academic staff performance in JSCOE Gumel. The study therefore recommended social intervention, training and development programs and fairness and justice should be exercised in organizational dealings.



Challenges faced to Online Education & Learning in Pakistan during Covid-19 Pandemic

Zohaib Hassan Sain

Faculty of Business & Management Sciences, Superior University, Pakistan


ABSTRACT

This study was required to analyze the challenges teachers and students encountered in the online education & learning process as it was being carried out in Pakistan during the Covid-19 pandemic. The social, economic, and political systems around the world have experienced COVID-19 as a nightmarish. In Pakistan, one of the most damaged sectors is thought to be education. The developed nations have already switched from traditional classroom settings to online learning environments, while Third World nations like Pakistan were most negatively impacted because they lacked the necessary technology for online learning at any point during the COVID-19 pandemic. There have been several difficulties in getting teachers and students to adopt new technology. In this study, closed-ended questionnaires were used in a mixed-method research design. To improve data collection and analysis, the researcher issued questionnaires to students, teachers, and the management in addition to conducting management interviews. This study offers advice to online teachers in Pakistan on how to overcome their difficulties. The results show a negative attitude toward faculty members using online learning environments for teaching and learning. The difficulties faced by faculty members prevented them from providing effective teaching and learning. Faculty members also needed extensive expertise in teaching online and were not provided the right training to deal with the technical difficulties. This study will assist educators in improving the quality of online teaching in Pakistan by identifying suitable solutions and suggestions by exploring the experiences and difficulties faculty members have with online education and learning.   



Does Gender Difference Matter for Financial Literacy and Financial Socialisation?

Xolile Antoni1 and Danica Goldman & Faith Phiri2

Department of Management, Rhodes University Republic of South Africa1

Department of Business Management Nelson Mandela University, South Africa2


ABSTRACT

Males and females might be socialised differently in terms of financial awareness, and this could be accountable for gender differences in financial literacy. This study, therefore, seeks investigate the gender difference in financial literacy and socialisation. The study adopted a quantitative research approach, and a non-probability sample size of 203 respondents was surveyed using self-administered questionnaires. The primary data collected in this study was subjected to extensive data analysis, including Exploratory Factor Analysis (EFA) and Cronbach's alpha coefficient to assess the validity and reliability of the study. The study also used Pearson's product-moment correlation to determine the correlations between the factors and an independent T-test was performed to validate the study's hypotheses. It was found that financial literacy positively correlates with financial socialisation techniques, and gender has a statistically significant influence on financial literacy. This means that male respondents have higher levels of financial literacy than female respondents. No significant gender difference was found in financial socialisation techniques, meaning there was no significant gender difference in parental financial communication and financial behaviour. Based on the study's results, a financial education programme should be developed to target the study's respondents. The financial education programme should focus on investments, communication, and ways to improve parents' financial behaviour. This study provides a valuable contribution to personal finance literature in a South African context by providing evidence of financial literacy and financial socialisation.



Graduate Entrepreneurship: Perspectives and Approaches with special reference to HEIs in Oman

Prekerthi Panikar

Head – Department of Professional Development & Humanities, College of Engineering, National University of Science & Technology, Muscat, Oman


ABSTRACT

Entrepreneurship Education has received increasing attention over last decade or so globally and this is clearly reflected in the increase in the membership of Global Entrepreneurship Monitor which was launched with 10 OECD Countries but today is supported by 120 countries.  (GEM Global Report 2022). The positive impact of small and medium enterprises and micro businesses as drivers of sustainable economy is widely accepted with increasing number of countries discussing ways to promote entrepreneurship. Governments have laid out policies and frameworks to support entrepreneurship growth with growing number of researchers witnessing the evolving field of entrepreneurship with keen interest. To foster the development of entrepreneurship, entrepreneurship education is considered an important accelerator of entrepreneurial intention and motivation.

Higher Education institutions have been long recognized as an important sector for training and developing young graduates in Entrepreneurship. This must be the way forward if we were to create the culture of thinking entrepreneurially in the specialization being studied. There is an ongoing discussion in the field of researchers on the need of Graduate Entrepreneurship Programmes differently and to consider approaches that translates the impact of entrepreneurship education into Graduate Startups.  

Entrepreneurship education in Higher Education in Oman has received growing attention in recent years due to the perceived benefits it brings to the economy. Following on the directives from the Ministry of Higher Education, Research and Innovation (MOHERI), the Higher Education Institutions (HEIs) in Oman have integrated entrepreneurship education as a mandatory course in the university programme. However, the number of graduates aiming to take up entrepreneurship soon after graduation is still very few. The desire to seek lucrative jobs in Oil and Gas continues to attract the graduates. As the country combats unemployment, the governments is providing generous support to HEIs to develop the entrepreneurial environment that can scaffold graduate entrepreneurs.

This paper aims to shed light on why Graduate Entrepreneurship education should be treated differently and the structured approach that may produce confident graduates willing and ready for Start- ups. The paper takes on a mixed method drawing inference from both empirical study as well as qualitative analysis drawn through Focus Group interviews.

The findings highlight a need for a structured approach to entrepreneurship education for graduates. A three-month long course with assessment within a semester of a four-year study is probably not likely to get us the results we expect if these startups were to sustain. The researcher suggests the framework for a high impact Graduate Entrepreneurship education in Oman that would yield increased motivation, positive intention for venture start-up and sustainable graduate startups.