CBERDr. P R Datta FCIM, FRSA, CMBE, FHEA
Dr. P R Datta FCIM, FRSA, CMBE, FHEA
Centre for Business & Economic Research, London, UK, Senior Lecturer and Scholarship Lead, School of Business & Enterprise, Regent College London, UKDr Datta earned his first degree in Plasma Physics from the Peoples’ Friendship University of Russia in Moscow, MSc in marketing from Glamorgan University, UK and PhD in Marketing, University of Hertfordshire, UK. He is a fellow and member of the Chartered Institute of Marketing (CIM), UK, and various professional bodies, including the British Academy of Management, the European Marketing Academy, and the European Institute for Advanced Studies in Management. Currently, Dr Datta holds the Executive Chair of the Centre for Business & Economic Research (CBER) position and is Editor-in-Chief of the Journal of Business and Retail Management Research (JBRMR), and also a Senior lecturer and Scholarship Lead, School of Business & Enterprise, Regent College London, UK. Dr. Datta has published extensively in internationally refereed journals and conferences, and several of his publications have received positive feedback from business and management scholars. In 2019, he was recognised in the United States by the US Congress, the New York State Assembly, and the NYC Small Business Service for his research contribution.
His book: Relationship Marketing for Enhancing Customer Retention (2018) is currently available in five languages. He published 5 books, including “We`re doomed! Brexit Revisited,” The Art of Entrepreneurship: the path to success and wealth creation. He is a regular contributor to international academic conferences. He contributes regularly various business and higher education articles in prominent English language daily newspapers in Bangladesh.