ITARC October-2019About the Conference
Track 1: Entrepreneurship in Emerging & Developing Economies: Affords an opportunity to examine one of the key drives of economic activity in rural, peri-urban and urban environments. Papers can take as their focus entrepreneurial education, new technology as a vehicle for entrepreneurial activity, the positive and negative roles of regulatory frameworks, the challenges of accessing funding and product development, retail and distribution, gender stereotyping in the realm of entrepreneurial activity and the language and iconography of entrepreneurs in the developing work.
- Defining entrepreneurship
- Essentials of entrepreneurship education
- Funding mechanisms
- The role of local knowledge
- Knowledge clusters and new technology
- Regulations and the role of micro businesses and SMEs.
- The role of social entrepreneurs
Track-2: The Financial sector in Emerging economies: Provides the scholarly means to present research on any finance, accounting and organisational structure-related topics. Papers can take as their focus SMEs or larger corporations and multinationals. IT and other innovation is impacting considerable across the board and so this is another aspect that could well provide a stimulating route into these three areas of academic research.
- Access to finance & getting credit
- Enforcing contracts
- Attracting FDI
- Support & Growth for SMEs
- Accounting practices
- Local capacity development
- Investment incentives, taxation and investor confidence
Track 3: The Growth and Economic Development: Provides a forum for faculty and specialists in the field to elucidate some of the challenges formulating policies and overseeing implementation. The Conference is keen to see papers that focus on frontier and emerging markets, as well as exploring regional, national and trade block related topics. Papers related to gender, the environment and sustainable development are particularly welcome.
- Seed funding
- Infrastructural development
- Access to port and transport hubs
- Strategic planning
- Dealing with permits and licenses
- Regional trade
Track 4: The Globalisation and International Trade: Provides the ideal forum to present papers that explore the core features of globalisation, as well as some of the unforeseen consequences. Papers from all aspects of international trade are welcome and may include, but are not limited to, the trade tariffs, logistics, infrastructure developments and emerging markets.
- Market integration
- Trade barriers
- New technology
- Transport and logistics
- Quality Assurance
- Price mechanisms
- Product portfolio
- Ethics/Ethical trading
Track 5: Branding & Marketing: With each market being unique this track gives scope to examine brand identity and equity (including national and regional branding). Paper related to Intellectual Property are welcome as are those that examine and explore the diverse and innovative ways in which local and international brands are endeavour to capture and retain customers across a wide demographic, not only the lucrative youth market, but also specific market segments such as women and senior citizens.
- Brand protection
- Find and developing a USP
- Social and Cultural Impacts on Product Adoption
- Role of Branding in Product Adoption
- New Products and Consumer wellbeing
- Mobile marketing and location marketing
- Aligning message, media, and metrics
Track 6: HRM issues in Emerging economies: Affords a splendid opportunity to examine central elements to the efficient working of any organisation. Papers from all aspects of HRM are welcome and should largely focus on how an organisation optimises its’ greatest resource. Papers that elucidate cultural awareness and the role that plays will add particular depth and meaning to this track.
- Tertiary education, placements and employment
- Capacity building and key skill sets
- Training, motivation and remuneration
- Staff engagement for innovation
- Organisational structure
- Gender, ethnicity and inclusive work environment
- Cultural sensitivity and acknowledgement
Track-7: Hospitality and Tourism Management - Emerging trends in tourism, travel and hospitality sector, Marketing Management in Tourism and Hotel Operations, Travelers perspective and marketing strategies, Service Quality, Eco-Tourism, Sustainable Destination Management, and Marketing Tourism & Hospitality product development, positioning, branding and management Sustainable marketing and tourism growth Tourism Business Strategies and Revenue Management.