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Brand positioning strategies and their effectiveness: A case of high street fashion retail brands in Pakistan
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Saad Shahid |
New Marketing Trends |
https://doi.org/10.24052/BMR/V14NU02/ART-01
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Insecurity and political uncertainty: Factors that Influence the Fall of Foreign Direct Investment in Mexico
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Juan Carlos Botello and Martin Davila |
Growth and Economic Development |
https://doi.org/10.24052/BMR/V14NU02/ART-07
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The management control processes – are these mandatory for churches as not-for-profit-organisations and social enterprises?
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Kgaugelo Sammy Boya and Germinah Evelyn Chiloane |
New Marketing Trends |
https://doi.org/10.24052/BMR/V14NU02/ART-09
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INDUSTRY 4.0: Skills and New Trends for Successful Management
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Huseynova Khatira, Habibova Ziyafat and Abdullayeva Maftuna |
Business & Management |
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The impact of artificial intelligence on organisational behavior: A risky tale between myth and reality for sustaining workforce
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Zeinab Shawky Younis, Marwa Mahmoud Ibrahim and Habiba Azzam |
Business Management and HRM |
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Social Proof and UK company profitability: A case of Vichy
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Oxana Trestianu and Palto Datta |
New Marketing Trends |
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Shading light on board gender diversity and firm performance: A literature review paper
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Soha Hisham Mokhtar Morsy Hammouda |
Finance, Banking & Accounting |
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