CBERDr B. R. Chakraborty, MCMI
Dr B. R. Chakraborty, MCMIProject Director
Dr Bonya Chakraborty is the Project Director of the Centre for Business & Economic Research (CBER), London, UK. She has an experience of over 10 years in academic teaching at both undergraduate and postgraduate level in the private Higher & Further Education sector in the UK, including over five years at senior administrative role. She holds a Master of Science in Chemical Engineering from Mendeleev Russian University of Chemical Technology, Moscow, Russia, two post-graduate diplomas from UK, has an MBA in Marketing from the University of Sunderland, UK and a DBA from Breyer State University, USA. She is a member of various professional bodies including, the Chartered Management Institute (CMI) and the Institute of Administrative Management.
Her research spans domains include word of mouth marketing, viral marketing and relationship marketing with the themes of bond, commitment, trust, benevolence and compassion. One of her research publications entitled: Viral marketing: New form of word-of-mouth marketing through internet to date has received 146 Google Scholar citations. She takes an active interest in the dynamics of social networks and provides CILN with value insights in respect of engagement, positive interaction and the role of an organisation and individuals online footprint. Dr Chakraborty is passionate about the value of international academic conferences as a mechanism for knowledge sharing and greater understanding.