Dr. Sajjad Ahmad Afridi is an accomplished academic and researcher serving as Associate Professor (BPS-20) at Hazara University. Holding a PhD in Marketing, he brings over 18 years of experience in teaching, research, and academic leadership. An HEC-approved supervisor, he has successfully supervised numerous PhD and MS scholars and secured over PKR 37 million in research funding. Dr. Afridi has presented his work internationally, including at University of Oxford and University of London. His research spans sustainability, leadership, and CSR, with publications in leading impact-factor journals, reflecting his strong global academic footprint.